A Quantitative Evaluation Approach of Subjective Trust for E-Commerce

Shuai Wang, Li Zhang, Shouxin Wang. A Quantitative Evaluation Approach of Subjective Trust for E-Commerce. In Masoud Mohammadian, editor, 2008 International Conferences on Computational Intelligence for Modelling, Control and Automation (CIMCA 2008), Intelligent Agents, Web Technologies and Internet Commerce (IAWTIC 2008), Innovation in Software Engineering (ISE 2008), 10-12 December 2008, . pages 761-766, IEEE Computer Society, 2008. [doi]

Abstract

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