Ke Wang, Senqiang Zhou, Jack Man Shun Yeung, Qiang Yang. Mining Customer Value: From Association Rules to Direct Marketing. In Umeshwar Dayal, Krithi Ramamritham, T. M. Vijayaraman, editors, Proceedings of the 19th International Conference on Data Engineering, March 5-8, 2003, Bangalore, India. pages 738-740, IEEE Computer Society, 2003. [doi]
@inproceedings{WangZYY03,
title = {Mining Customer Value: From Association Rules to Direct Marketing},
author = {Ke Wang and Senqiang Zhou and Jack Man Shun Yeung and Qiang Yang},
year = {2003},
url = {http://csdl.computer.org/comp/proceedings/icde/2003/2071/00/20710738abs.htm},
tags = {rule-based, rules},
researchr = {https://researchr.org/publication/WangZYY03},
cites = {0},
citedby = {0},
pages = {738-740},
booktitle = {Proceedings of the 19th International Conference on Data Engineering, March 5-8, 2003, Bangalore, India},
editor = {Umeshwar Dayal and Krithi Ramamritham and T. M. Vijayaraman},
publisher = {IEEE Computer Society},
isbn = {0-7803-7665-X},
}