Ke Wang, Senqiang Zhou, Jack Man Shun Yeung, Qiang Yang. Mining Customer Value: From Association Rules to Direct Marketing. In Umeshwar Dayal, Krithi Ramamritham, T. M. Vijayaraman, editors, Proceedings of the 19th International Conference on Data Engineering, March 5-8, 2003, Bangalore, India. pages 738-740, IEEE Computer Society, 2003. [doi]
Abstract is missing.