Changyu Wang, Bin Zhu, Meiyun Zuo. Integrating Different Types of Targeting Methods in Online Advertsing. In Ting-Peng Liang, Shin-Yuan Hung, Patrick Y. K. Chau, She-I Chang, editors, 20th Pacific Asia Conference on Information Systems, PACIS 2016, Chiayi, Taiwan, June 27 - July 1, 2016. pages 303, 2016. [doi]
@inproceedings{WangZZ16-8,
title = {Integrating Different Types of Targeting Methods in Online Advertsing},
author = {Changyu Wang and Bin Zhu and Meiyun Zuo},
year = {2016},
url = {http://aisel.aisnet.org/pacis2016/303},
researchr = {https://researchr.org/publication/WangZZ16-8},
cites = {0},
citedby = {0},
pages = {303},
booktitle = {20th Pacific Asia Conference on Information Systems, PACIS 2016, Chiayi, Taiwan, June 27 - July 1, 2016},
editor = {Ting-Peng Liang and Shin-Yuan Hung and Patrick Y. K. Chau and She-I Chang},
isbn = {9789860491029},
}