The Role of Mass Customization in Enhancing Supply Chain Relationships in B2C E-Commerce Markets

Merrill Warkentin, Ravi Bapna, Vijayan Sugumaran. The Role of Mass Customization in Enhancing Supply Chain Relationships in B2C E-Commerce Markets. J. Electron. Commerce Res., 1(2):45-52, 2000. [doi]

Abstract

Abstract is missing.