Multi-Channel Retailing and Customer Satisfaction: Implications for E-CRM

Patricia T. Warrington, Elizabeth Gangstad, Richard Feinberg, Ko de Ruyter. Multi-Channel Retailing and Customer Satisfaction: Implications for E-CRM. IJEBR, 3(2):57-69, 2007. [doi]

Authors

Patricia T. Warrington

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Elizabeth Gangstad

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Richard Feinberg

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Ko de Ruyter

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