Multi-Channel Retailing and Customer Satisfaction: Implications for E-CRM

Patricia T. Warrington, Elizabeth Gangstad, Richard Feinberg, Ko de Ruyter. Multi-Channel Retailing and Customer Satisfaction: Implications for E-CRM. IJEBR, 3(2):57-69, 2007. [doi]

@article{WarringtonGFR07,
  title = {Multi-Channel Retailing and Customer Satisfaction: Implications for E-CRM},
  author = {Patricia T. Warrington and Elizabeth Gangstad and Richard Feinberg and Ko de Ruyter},
  year = {2007},
  url = {http://www.igi-global.com/Bookstore/Article.aspx?TitleId=1882},
  tags = {e-science},
  researchr = {https://researchr.org/publication/WarringtonGFR07},
  cites = {0},
  citedby = {0},
  journal = {IJEBR},
  volume = {3},
  number = {2},
  pages = {57-69},
}