Managing the process of channel alignment: Model-driven strategy development in a multinational corporation

Kai Wehmeyer, Alexander Kipp, Kai Riemer. Managing the process of channel alignment: Model-driven strategy development in a multinational corporation. Business Proc. Manag. Journal, 15(1):48-73, 2009. [doi]

Authors

Kai Wehmeyer

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Alexander Kipp

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Kai Riemer

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