Kai Wehmeyer, Alexander Kipp, Kai Riemer. Managing the process of channel alignment: Model-driven strategy development in a multinational corporation. Business Proc. Manag. Journal, 15(1):48-73, 2009. [doi]
@article{WehmeyerKR09,
title = {Managing the process of channel alignment: Model-driven strategy development in a multinational corporation},
author = {Kai Wehmeyer and Alexander Kipp and Kai Riemer},
year = {2009},
doi = {10.1108/14637150910931460},
url = {http://dx.doi.org/10.1108/14637150910931460},
researchr = {https://researchr.org/publication/WehmeyerKR09},
cites = {0},
citedby = {0},
journal = {Business Proc. Manag. Journal},
volume = {15},
number = {1},
pages = {48-73},
}