Jia Wei. Research on the Influence of Agricultural Products Brand Story on Consumers' Purchase Intention Under the Background of Social New Retail. In Antonio J. Tallón-Ballesteros, editor, Modern Management Based on Big Data IV - Proceedings of MMBD 2023, Seoul, Korea, 1-4 August 2023. Volume 370 of Frontiers in Artificial Intelligence and Applications, pages 219-226, IOS Press, 2023. [doi]
Abstract is missing.