Ran Wei, Hao Xiaoming, Ji Pan. Examining user behavioral response to SMS ads: Implications for the evolution of the mobile phone as a bona-fide medium. Telematics and Informatics, 27(1):32-41, 2010. [doi]
@article{WeiXP10,
title = {Examining user behavioral response to SMS ads: Implications for the evolution of the mobile phone as a bona-fide medium},
author = {Ran Wei and Hao Xiaoming and Ji Pan},
year = {2010},
doi = {10.1016/j.tele.2009.03.005},
url = {http://dx.doi.org/10.1016/j.tele.2009.03.005},
tags = {mobile},
researchr = {https://researchr.org/publication/WeiXP10},
cites = {0},
citedby = {0},
journal = {Telematics and Informatics},
volume = {27},
number = {1},
pages = {32-41},
}