Examining user behavioral response to SMS ads: Implications for the evolution of the mobile phone as a bona-fide medium

Ran Wei, Hao Xiaoming, Ji Pan. Examining user behavioral response to SMS ads: Implications for the evolution of the mobile phone as a bona-fide medium. Telematics and Informatics, 27(1):32-41, 2010. [doi]

Abstract

Abstract is missing.