Managing information technology (IT) for one-to-one customer interaction

John D. Wells, William L. Fuerst, Joobin Choobineh. Managing information technology (IT) for one-to-one customer interaction. Information & Management, 35(1):53-62, 1999. [doi]

Authors

John D. Wells

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William L. Fuerst

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Joobin Choobineh

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