John D. Wells, William L. Fuerst, Joobin Choobineh. Managing information technology (IT) for one-to-one customer interaction. Information & Management, 35(1):53-62, 1999. [doi]
@article{WellsFC99, title = {Managing information technology (IT) for one-to-one customer interaction}, author = {John D. Wells and William L. Fuerst and Joobin Choobineh}, year = {1999}, doi = {10.1016/S0378-7206(98)00076-7}, url = {http://dx.doi.org/10.1016/S0378-7206(98)00076-7}, researchr = {https://researchr.org/publication/WellsFC99}, cites = {0}, citedby = {0}, journal = {Information & Management}, volume = {35}, number = {1}, pages = {53-62}, }