Linking User Experience and Business Outcomes: How Perceived Usefulness of AI Chatbots Predicts Satisfaction and NPS

Tim-Can Werning, María José Escalona, Andreas Hinderks. Linking User Experience and Business Outcomes: How Perceived Usefulness of AI Chatbots Predicts Satisfaction and NPS. In Karl Aberer, Josep Domingo-Ferrer, Massimo Marchiori, editors, Proceedings of the 21st International Conference on Web Information Systems and Technologies, WEBIST 2025, Marbella, Spain, October 21-23, 2025. pages 502-510, SCITEPRESS, 2025. [doi]

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