Michael Wessel, Ferdinand Thies. The Effects of Personalization on Purchase Intentions for Online News: An Experimental Study of Different Personalization Increments. In Jörg Becker, Jan vom Brocke, Marco de Marco, editors, 23rd European Conference on Information Systems, ECIS 2015, Münster, Germany, May 26-29, 2015. 2015. [doi]
@inproceedings{WesselT15,
title = {The Effects of Personalization on Purchase Intentions for Online News: An Experimental Study of Different Personalization Increments},
author = {Michael Wessel and Ferdinand Thies},
year = {2015},
url = {http://aisel.aisnet.org/ecis2015_cr/200},
researchr = {https://researchr.org/publication/WesselT15},
cites = {0},
citedby = {0},
booktitle = {23rd European Conference on Information Systems, ECIS 2015, Münster, Germany, May 26-29, 2015},
editor = {Jörg Becker and Jan vom Brocke and Marco de Marco},
}