Mixing Bricks and Clicks: Organization Designs for Business-to-Consumer Electronic Commerce in Incumbent Retailers - researchr publication

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George Westerman. Mixing Bricks and Clicks: Organization Designs for Business-to-Consumer Electronic Commerce in Incumbent Retailers. In Francesc Miralles, Josep Valor, editors, Proceedings of the International Conference on Information Systems, ICIS 2002, Barcelona, Spain, December 15-18, 2002. pages 41, Association for Information Systems, 2002. [doi]

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