Exploring the adoption of mixed-reality sport platforms: A qualitative study on ZWIFT

Daniel Westmattelmann, Jan-Gerrit Grotenhermen, Benedikt Stoffers, Gerhard Schewe. Exploring the adoption of mixed-reality sport platforms: A qualitative study on ZWIFT. In Frantz Rowe, Redouane El Amrani, Moez Limayem, Sabine Matook, Christoph Rosenkranz, Edgar A. Whitley, Ali El Quammah, editors, 28th European Conference on Information Systems - Liberty, Equality, and Fraternity in a Digitizing World , ECIS 2020, Marrakech, Morocco, June 15-17, 2020. 2021. [doi]

Abstract

Abstract is missing.