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Near Field Communication Use in Retail Stores: Effects on the Customer Shopping Process

Thomas Wiechert, Andreas Schaller, Frédéric Thiesse. Near Field Communication Use in Retail Stores: Effects on the Customer Shopping Process. In Markus Bick, Martin Breunig, Hagen Höpfner, editors, Mobile und Ubiquitäre Informationssysteme - Entwicklung, Implementierung und Anwendung. Proceedings zur 4. Konferenz Mobile und Ubiquitäre Informationssysteme (MMS 2009), 3. März 2009 in Münster, Germany. Volume 146 of LNI, pages 137-141, GI, 2009.

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