Dietmar G. Wiedemann. Exploring the Concept of Mobile Viral Marketing through Case Study Research. In Birgitta König-Ries, Franz Lehner, Rainer Malaka, Can Türker, editors, MMS 2007: Mobilität und mobile Informationssysteme, 2nd conference of GI-Fachgruppe MMS, March 6th, 2007, Aachen, Germany. Volume 104 of LNI, pages 49-60, GI, 2007.
@inproceedings{Wiedemann07,
title = {Exploring the Concept of Mobile Viral Marketing through Case Study Research},
author = {Dietmar G. Wiedemann},
year = {2007},
tags = {case study, mobile},
researchr = {https://researchr.org/publication/Wiedemann07},
cites = {0},
citedby = {0},
pages = {49-60},
booktitle = {MMS 2007: Mobilität und mobile Informationssysteme, 2nd conference of GI-Fachgruppe MMS, March 6th, 2007, Aachen, Germany},
editor = {Birgitta König-Ries and Franz Lehner and Rainer Malaka and Can Türker},
volume = {104},
series = {LNI},
publisher = {GI},
isbn = {978-3-88579-198-0},
}