Omnichannel businesses in the publishing and retailing industries: Synergies and tensions between coexisting online and offline business models

Martin Wiener, Nadja Hoßbach, Carol Saunders. Omnichannel businesses in the publishing and retailing industries: Synergies and tensions between coexisting online and offline business models. Decision Support Systems, 109:15-26, 2018. [doi]

Abstract

Abstract is missing.