Berend Wierenga. Marketing and Artificial Intelligence: Great Opportunities, Reluctant Partners. In Jorge Casillas, Francisco J. Martínez-López, editors, Marketing Intelligent Systems Using Soft Computing - Managerial and Research Applications. Volume 258 of Studies in Fuzziness and Soft Computing, pages 1-8, Springer, 2010. [doi]
@incollection{Wierenga10,
title = {Marketing and Artificial Intelligence: Great Opportunities, Reluctant Partners},
author = {Berend Wierenga},
year = {2010},
doi = {10.1007/978-3-642-15606-9_1},
url = {http://dx.doi.org/10.1007/978-3-642-15606-9_1},
researchr = {https://researchr.org/publication/Wierenga10},
cites = {0},
citedby = {0},
pages = {1-8},
booktitle = {Marketing Intelligent Systems Using Soft Computing - Managerial and Research Applications},
editor = {Jorge Casillas and Francisco J. Martínez-López},
volume = {258},
series = {Studies in Fuzziness and Soft Computing},
publisher = {Springer},
isbn = {978-3-642-15605-2},
}