Valentina Wijaya, Clara Herlina Karjo. Language in E-Business: Gender-Based Perspectives of Male and Female Beauty Products' Advertisement on Instagram: The Linguistic Features and Copywriting Differences in Marketing. In Proceedings of the 2023 7th International Conference on E-Commerce, E-Business and E-Government, ICEEG 2023, Plymouth, United Kingdom, April 27-29, 2023. pages 32-39, ACM, 2023. [doi]
@inproceedings{WijayaK23,
title = {Language in E-Business: Gender-Based Perspectives of Male and Female Beauty Products' Advertisement on Instagram: The Linguistic Features and Copywriting Differences in Marketing},
author = {Valentina Wijaya and Clara Herlina Karjo},
year = {2023},
doi = {10.1145/3599609.3599614},
url = {https://doi.org/10.1145/3599609.3599614},
researchr = {https://researchr.org/publication/WijayaK23},
cites = {0},
citedby = {0},
pages = {32-39},
booktitle = {Proceedings of the 2023 7th International Conference on E-Commerce, E-Business and E-Government, ICEEG 2023, Plymouth, United Kingdom, April 27-29, 2023},
publisher = {ACM},
}