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Language in E-Business: Gender-Based Perspectives of Male and Female Beauty Products' Advertisement on Instagram: The Linguistic Features and Copywriting Differences in Marketing

Valentina Wijaya, Clara Herlina Karjo. Language in E-Business: Gender-Based Perspectives of Male and Female Beauty Products' Advertisement on Instagram: The Linguistic Features and Copywriting Differences in Marketing. In Proceedings of the 2023 7th International Conference on E-Commerce, E-Business and E-Government, ICEEG 2023, Plymouth, United Kingdom, April 27-29, 2023. pages 32-39, ACM, 2023. [doi]

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