Kenneth C. Wilbur. A Two-Sided, Empirical Model of Television Advertising and Viewing Markets. Marketing Science, 27(3):356-378, 2008. [doi]
@article{Wilbur08, title = {A Two-Sided, Empirical Model of Television Advertising and Viewing Markets}, author = {Kenneth C. Wilbur}, year = {2008}, doi = {10.1287/mksc.1070.0303}, url = {http://dx.doi.org/10.1287/mksc.1070.0303}, tags = {empirical, C++}, researchr = {https://researchr.org/publication/Wilbur08}, cites = {0}, citedby = {0}, journal = {Marketing Science}, volume = {27}, number = {3}, pages = {356-378}, }