Muhammad Wildan, Ratu Annisa Gandasari, Bening Insaniyah Al-Abdillah, Wiza Teguh. Analysis of the Effect of Gamification Implementation on Customer Loyalty in Online Travel Agency (OTA) Mobile Applications. In International Conference on Information Management and Technology, ICIMTech 2023, Malang, Indonesia, August 24-25, 2023. pages 1-6, IEEE, 2023. [doi]
Abstract is missing.