Do you know your valuable customers?

Stefan Wilhelm, Stefan Gueldenberg, Wolfgang H. Güttel. Do you know your valuable customers?. J. Knowledge Management, 17(5):661-676, 2013. [doi]

@article{WilhelmGG13,
  title = {Do you know your valuable customers?},
  author = {Stefan Wilhelm and Stefan Gueldenberg and Wolfgang H. Güttel},
  year = {2013},
  doi = {10.1108/JKM-12-2012-0385},
  url = {http://dx.doi.org/10.1108/JKM-12-2012-0385},
  researchr = {https://researchr.org/publication/WilhelmGG13},
  cites = {0},
  citedby = {0},
  journal = {J. Knowledge Management},
  volume = {17},
  number = {5},
  pages = {661-676},
}