Matt Wimble, John Tripp, Brandis Phillips. On Search Cost and the Long Tail: The Moderating Role of Search Cost. In Robert C. Nickerson, Ramesh Sharda, editors, Proceedings of the 15th Americas Conference on Information Systems, AMCIS 2009, San Francisco, California, USA, August 6-9, 2009. pages 293, Association for Information Systems, 2009. [doi]
Abstract is missing.