Leveraging Technology to Improve Intent to Purchase

Hayden Wimmer, Victoria Y. Yoon. Leveraging Technology to Improve Intent to Purchase. In Jae Kyu Lee, Robert J. Kauffman, Zoonky Lee, Karl Reiner Lang, Byungjoon Yoo, Ting Li, editors, Proceedings of the 17th International Conference on Electronic Commerce 2015, Seoul, Republic of Korea, August 3-5, 2015. pages 33, ACM, 2015. [doi]

Abstract

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