Axel Winkelmann, Daniel Beverungen, Christian Janiesch, Jörg Becker. Improving the Quality of Article Master Data: Specification of an Integrated Master Data Platform for Promotions in Retail. In Willie Golden, Thomas Acton, Kieran Conboy, Hans van der Heijden, Virpi Kristiina Tuunainen, editors, 16th European Conference on Information Systems, ECIS 2008, Galway, Ireland, 2008. pages 1859-1870, 2008. [doi]
Abstract is missing.