Simone Wirtz-Bruckner, Eva-Maria Jakobs. Product Catalogs in the Face of Digitalization. In IEEE International Professional Communication Conference, ProComm 2018, Toronto, ON, Canada, July 22-25, 2018. pages 98-106, IEEE, 2018. [doi]
@inproceedings{Wirtz-BrucknerJ18,
title = {Product Catalogs in the Face of Digitalization},
author = {Simone Wirtz-Bruckner and Eva-Maria Jakobs},
year = {2018},
doi = {10.1109/ProComm.2018.00030},
url = {https://doi.org/10.1109/ProComm.2018.00030},
researchr = {https://researchr.org/publication/Wirtz-BrucknerJ18},
cites = {0},
citedby = {0},
pages = {98-106},
booktitle = {IEEE International Professional Communication Conference, ProComm 2018, Toronto, ON, Canada, July 22-25, 2018},
publisher = {IEEE},
isbn = {978-1-5386-5857-4},
}