Social CRM Performance Dimensions: A Resource-based View and Dynamic Capabilities Perspective

Nicolas Wittkuhn, Tobias Lehmkuhl, Torben Küpper, Reinhard Jung. Social CRM Performance Dimensions: A Resource-based View and Dynamic Capabilities Perspective. In 28th Bled eConference: s#eWellBeing, Bled, Slovenia, June 7-10, 2015. pages 4, 2015. [doi]