Virtual item purchasing patterns in a social game: differences between high and low spenders

Donghee Yvette Wohn, Eun-Kyung Na. Virtual item purchasing patterns in a social game: differences between high and low spenders. In Jens-Erik Mai, editor, iConference 2012, Toronto, Ontario, Canada, February 7-10, 2012. pages 431-432, ACM, 2012. [doi]

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