The Perfect Match: Nonhuman-Type Avatar-Online Store Fit and Intention to Purchase

Steffen Wölfl, Jasmin Maria Feste, Leonore Dorothea Katharina Peters. The Perfect Match: Nonhuman-Type Avatar-Online Store Fit and Intention to Purchase. In 25th Americas Conference on Information Systems, AMCIS 2019, Cancún, Mexico, August 15-17, 2019. Association for Information Systems, 2019. [doi]

Abstract

Abstract is missing.