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Social media celebrities' influence on youths' diet behaviors: a gender study based on the AIDA marketing communication model

Ivan Ho San Wong, Chi Man Fan, Dickson K. W. Chiu, Kevin K. W. Ho 0001. Social media celebrities' influence on youths' diet behaviors: a gender study based on the AIDA marketing communication model. Aslib Proceedings, 76(5):778-799, 2024. [doi]

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