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Examining the key determinants towards online pro-brand and anti-brand community citizenship behaviours: A two-stage approach

T. C. Wong, Mohamed Yacine Haddoud, Y. K. Kwok, Hongwei He. Examining the key determinants towards online pro-brand and anti-brand community citizenship behaviours: A two-stage approach. Industrial Management and Data Systems, 118(4):850-872, 2018. [doi]

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