Adoption of mobile advertising [empirical evidence from a developing country]

Chin Chin Wong, Santha Vaithilingam, Mahendhiran Nair. Adoption of mobile advertising [empirical evidence from a developing country]. In 2011 IEEE International Symposium on Technology and Society, ISTAS 2011, Chicago, IL, USA, May 23-25, 2011. pages 1-5, IEEE, 2011. [doi]

Abstract

Abstract is missing.