Arch G. Woodside. Grabbing Readers: How to Focus Your Paper's Title and Contents on Its Major Theoretical Contribution Rather than the Local Context of the Study. In Jay Liebowitz, editor, A Guide to Publishing for Academics - Inside the Publish or Perish Phenomenon. pages 15-24, Auerbach Publications, 2015. [doi]
@incollection{Woodside15-0,
title = {Grabbing Readers: How to Focus Your Paper's Title and Contents on Its Major Theoretical Contribution Rather than the Local Context of the Study},
author = {Arch G. Woodside},
year = {2015},
doi = {10.1201/b18307-3},
url = {http://dx.doi.org/10.1201/b18307-3},
researchr = {https://researchr.org/publication/Woodside15-0},
cites = {0},
citedby = {0},
pages = {15-24},
booktitle = {A Guide to Publishing for Academics - Inside the Publish or Perish Phenomenon},
editor = {Jay Liebowitz},
publisher = {Auerbach Publications},
isbn = {978-1-4822-5627-7},
}