Grabbing Readers: How to Focus Your Paper's Title and Contents on Its Major Theoretical Contribution Rather than the Local Context of the Study

Arch G. Woodside. Grabbing Readers: How to Focus Your Paper's Title and Contents on Its Major Theoretical Contribution Rather than the Local Context of the Study. In Jay Liebowitz, editor, A Guide to Publishing for Academics - Inside the Publish or Perish Phenomenon. pages 15-24, Auerbach Publications, 2015. [doi]

Abstract

Abstract is missing.