Effect of Online Ad on Click Intention: The Emotion Induction Perspective

Chuan-Chun Wu, ChienHsing Wu 0001, Chu Hsin-Chung. Effect of Online Ad on Click Intention: The Emotion Induction Perspective. In MISNC 2020 & IEMT 2020: The 7th Multidisciplinary in International Social Networks Conference and The 3rd International Conference on Economics, Management and Technology, Kaohsiung, Taiwan, October, 2020. ACM, 2020. [doi]

Abstract

Abstract is missing.