Impulse Purchases and Trust: The Mediating Effect of Stickiness and the Mental Budgeting Account

Jyh-Jeng Wu, Ying-Hueih Chen, Shu-Hua Chien. Impulse Purchases and Trust: The Mediating Effect of Stickiness and the Mental Budgeting Account. Cyberpsy., Behavior, and Soc. Networking, 16(10):767-773, 2013. [doi]

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