Chi-Cheng Wu, Ying-Ju Chen, Chih-Jen Wang. Is Persuasive Advertising Always Combative in a Distribution Channel?. Marketing Science, 28(6):1157-1163, 2009. [doi]
@article{WuCW09-1,
title = {Is Persuasive Advertising Always Combative in a Distribution Channel?},
author = {Chi-Cheng Wu and Ying-Ju Chen and Chih-Jen Wang},
year = {2009},
doi = {10.1287/mksc.1090.0528},
url = {http://dx.doi.org/10.1287/mksc.1090.0528},
researchr = {https://researchr.org/publication/WuCW09-1},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {28},
number = {6},
pages = {1157-1163},
}