The role of Internet buyer's product familiarity and confidence in anchoring effect

Chin-Shan Wu, Fei-Fei Cheng, David C. Yen. The role of Internet buyer's product familiarity and confidence in anchoring effect. Behaviour & IT, 31(9):829-838, 2012. [doi]

Authors

Chin-Shan Wu

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Fei-Fei Cheng

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David C. Yen

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