Chin-Shan Wu, Fei-Fei Cheng, David C. Yen. The role of Internet buyer's product familiarity and confidence in anchoring effect. Behaviour & IT, 31(9):829-838, 2012. [doi]
@article{WuCY12-0,
title = {The role of Internet buyer's product familiarity and confidence in anchoring effect},
author = {Chin-Shan Wu and Fei-Fei Cheng and David C. Yen},
year = {2012},
doi = {10.1080/0144929X.2010.510210},
url = {http://dx.doi.org/10.1080/0144929X.2010.510210},
researchr = {https://researchr.org/publication/WuCY12-0},
cites = {0},
citedby = {0},
journal = {Behaviour & IT},
volume = {31},
number = {9},
pages = {829-838},
}