Mingjuan Wu, Yiwen Chen, Yuting Zhang. The Effect of Pricing Frame on Purchase Intention: A Mediated Moderation Model of Product Type. In ICEME 2021: The 12th International Conference on E-business, Management and Economics, Beijing, China, July 17 - 19, 2021. pages 759-769, ACM, 2021. [doi]
Abstract is missing.