Wei Wu, Xiang Gong, Christy M. K. Cheung. More Than Just Shopping on Social Commerce Websites: A Multidimensional Scaling Study of Consumers' In-Role and Extra-Role Behaviors. In Frantz Rowe, Redouane El Amrani, Moez Limayem, Sabine Matook, Christoph Rosenkranz, Edgar A. Whitley, Ali El Quammah, editors, 28th European Conference on Information Systems - Liberty, Equality, and Fraternity in a Digitizing World , ECIS 2020, Marrakech, Morocco, June 15-17, 2020. 2021. [doi]
Abstract is missing.