Ya-Ling Wu, Chun-Yu Hsiung. Understanding Online Produce Cue Effects on Consumer Behavior: Evidence from EEG Data. In 24th Americas Conference on Information Systems, AMCIS 2018, New Orleans, LA, USA, August 16-18, 2018. Association for Information Systems, 2018. [doi]
@inproceedings{WuH18-11,
title = {Understanding Online Produce Cue Effects on Consumer Behavior: Evidence from EEG Data},
author = {Ya-Ling Wu and Chun-Yu Hsiung},
year = {2018},
url = {https://aisel.aisnet.org/amcis2018/eBusiness/Presentations/11},
researchr = {https://researchr.org/publication/WuH18-11},
cites = {0},
citedby = {0},
booktitle = {24th Americas Conference on Information Systems, AMCIS 2018, New Orleans, LA, USA, August 16-18, 2018},
publisher = {Association for Information Systems},
isbn = {978-0-9966831-6-6},
}