Predicting the effects of eWOM and online brand messaging: Source trust, bandwagon effect and innovation adoption factors

Tai-Yee Wu, Carolyn A. Lin. Predicting the effects of eWOM and online brand messaging: Source trust, bandwagon effect and innovation adoption factors. Telematics and Informatics, 34(2):470-480, 2017. [doi]

Abstract

Abstract is missing.