Yuchen Wu, Hongxia Lu, Ying Tan, Qian Yang, Xiang Cheng. Research on Experiential Marketing Strategy Based on the Sale of Baking Products. In The 15th Wuhan International Conference on E-Business, WHICEB 2016, Wuhan, China, 2016. pages 66, Association for Information Systems, 2016. [doi]
@inproceedings{WuLTYC16,
title = {Research on Experiential Marketing Strategy Based on the Sale of Baking Products},
author = {Yuchen Wu and Hongxia Lu and Ying Tan and Qian Yang and Xiang Cheng},
year = {2016},
url = {http://aisel.aisnet.org/whiceb2016/66},
researchr = {https://researchr.org/publication/WuLTYC16},
cites = {0},
citedby = {0},
pages = {66},
booktitle = {The 15th Wuhan International Conference on E-Business, WHICEB 2016, Wuhan, China, 2016},
publisher = {Association for Information Systems},
}