An Exploratory Study of Website Localization Strategies: The Effect of Exogenous Factors

Tailai Wu, Chih-Hung Peng, Yani Shi, Choon-Ling Sia. An Exploratory Study of Website Localization Strategies: The Effect of Exogenous Factors. In Fiona Fui-Hoon Nah, Chuan-Hoo Tan, editors, HCI in Business - Second International Conference, HCIB 2015, Held as Part of HCI International 2015, Los Angeles, CA, USA, August 2-7, 2015, Proceedings. Volume 9191 of Lecture Notes in Computer Science, pages 392-402, Springer, 2015. [doi]

Abstract

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